Blue Ocean Strategy course to come to Kuala Lumpur in April
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The Institute of Global management and the Exporters Club will be hosting the "Blue Ocean Strategy - Latest Leading Solution for Globalisation" April 17-18 at the JW Marriott Hotel in Kuala Lumpur.

The course is based on the best selling book, Blue Ocean Strategy by Chan Kim and Renee Mauborgne.

This programme is approved under Malaysian human resources development company, Pembangunan Sumber Manusia Berhad's (PSMB) SMETAP programme. Those wishing to attend the event are required to complete a PSMB-STP form so that the organisers can claim the participation fees directly from HRDF for members.

A certificate of attendance will be awarded to individuals who complete the course. The course will look at how to make your company more competitive in a market environment of higher oil and raw material prices and rising inflation for the export of cheaper China products.